For the better part of 20 years, Mac lovers fumed in frustration as Apple languished in sub-5% PC market share territory. Wintel dominated. Big, ugly, buggy, clunky, and everywhere. It seemed as if graphic designers were the only people stubbornly refusing to admit defeat and join the rest of the planet in using Windows.

But then Steve Jobs came to the rescue — and over time, people actually started buying Macs again. And then the iPod! and iTunes! Somehow Apple found a way to reinvent and completely dominate an entire category of consumer electronics. The company seemed to change overnight — and became the leading-edge technology giant it always knew it was supposed to be.

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